Event Detail
Session: 26:PANEL: Electronics: The New Differential in the Automotive Industry
Type: Panel
Track: Automotive Theme
Day:
Wednesday
Time: 2:00 PM - 4:00 PM
Room: 6B
Chair: W. Rhines - Mentor
Organizers: N. Smith - Mentor
Speakers: 26.1 Electronics: The New Differential in the Automotive Industry, A. Chien - Ricardo Strategic Consulting, D. Goel - formerly Ford, C. Hegarty - Infineon, A. Sangiovanni-Vincentelli - UC Berkeley, F. Winters - Delphi
Abstract: Modern electronics is delivering huge improvements in automobile safety, efficiency and driver experience. So is the ability to conceive, design and implement electronic systems now the key competitive differentiator within the automotive industry, rather than traditional factors such as styling or manufacturing excellence? The senior-level Panel, which is designed to appeal to experts and non-experts alike, dissects this issue and discusses the dramatic impact of future automotive electronic technologies. The resultant challenges and opportunities presented within EDA are also highlighted.
