Event Detail
Title: 2007 EDA Marketing Forum (formerly Hacks & Flacks)
Type: Meeting
Track: Business
Day:
Thursday
Time: 8:00 AM - : AM
Room: 9
Abstract: Publications that the EDA community reads are undergoing radical changes. They have gone from "print only" to "print and Web" and now to manyinstances of "Web only." New Web vehicles and tools are creating different ways of pushing and pulling news content, and producing thinner print publications. Digital news is now portable via pagers, cellphones and PDAs. The role of the press release has changed with the use of SEO (search engine optimization), podcasting, and RSS (Really Simple Syndication). How are companies and editors impacted by these changes? Are editors no longer acting as the primary gatekeepers and disseminators of information or are they still powerful as opinion leaders and spokespeople? Have new technologies changed the way publications are directing editorial content and behavior? Join us for BREAKFAST to take part in this lively discussion among editors, marketing and PR professionals, publishers, and advertising executives.
